Why the carnivore diet is popular right now

“Think like a plant,” Paul Saladino, known to the internet as Carnivore MD, tells me from the confines of a YouTube video.

He’s trying, as he often does, to convince the world that vegetables are probably not good for us, and a diet consisting almost completely of meat is the best way to “thrive”.

“If we think about this intuitively, high level, without getting into the science … plants are going to put all their defense chemicals in those parts of the plant” Saladino says.

It’s one of his few video posts in which he wears a shirt. In fact, it’s a habit amongst carnivore influencers to appear shirtless, barefoot, and generally as closely resembling “our ancestors” as possible.

Another influencer, known as Liver King, addressing his followers as “primals”, roars to the camera about the merits of going shoeless.

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“You get connected, anchored to the earth, [because] why would you ever let your environment dominate you?” Liver King says.

Content like this is the most extreme expression of carnivore culture online. Many of these influencers have monetized their social media presence and sell their own nutritional supplements.

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