5 billion euros! This is what the pet market in France would represent. 1500 euros a year for a dog, 1000 for a cat: Whether furry, feathered, scaled or many other possibilities, it is a constantly rising market that the crisis has not slowed down, although on the contrary, and for good reason, almost one in two French households owns at least one pet. As for the world market, it is estimated at almost 100 billion euros! Something to make your head spin. And it’s not over: by 2026, the American economic magazine Forbes promises an additional 23% growth. What does it represent and why is it growing so fast and strong? Our answers.
Brief overview of pets
In France, there are no less than 76 million pets, which is more than the population. This market is booming with owners who skimp less and less on the quality of their animal’s daily life, ready to invest the time and budget necessary for their full development.
We love them like dogs and cats!
The cat goes of course in pole position, without much surprise. Our feline friends are taking the lead in the market, present in 45% of pet-owning households. There are 14 million in France. They are closely followed by dogs, of which there are 8 million all the same in France, present in one in four households.
Have you ever heard of NACs? These are the New Pets, which are basically all pets other than cats and dogs. We will present rodents (rabbit, mouse, rat, hamster, guinea pig, chinchilla, gerbil, dwarf pig, etc.), birds, aquarium and terrarium animals (iguana, chameleon, insect, arthropod, snake ), and farmyard (hen, peacock, duck, goose, turkey). Let’s take the time for a short parenthesis on our friends the hens who are more and more in the sights of animal lovers. They represent 5% of domesticated animals in France.
The various branches of the market
The average annual expenditure for his pet, all combined, is around 800€. What are the expenditure items?
This is obviously the first item of animal expenditure. Overall, the animal feed market is worth more than 3 billion euros in France, for a monthly expenditure of between 50 and 80€ per owner. A multitude of brands, a multitude of flavors, benefits for animal health: the animal food market is exploding.
hygiene and health
Insurance dedicated to pets, compulsory vaccination visits, unfortunately including some unforeseen health issues: the budget dedicated to the hygiene and health of pets comes in second place. It is estimated at around €500 per year per household owner. Note that in France, only 5% of pets are insured. This practice is not yet integrated into our mores, unlike our neighbors in Great Britain in particular.
Accessories and equipment
Toys, walking accessories, cozy nests or other, the animal accessories market in France represents 500 million euros.
Other expenses can be added to these three big items: training and education, as well as babysitting are the main ones.
The containment effect
The health crisis that we have been going through since the beginning of 2020 has obviously caused many short and long-term impacts, both from an economic, demographic, social and ecological point of view, regardless of the sector. If for some, it has had and will still have sometimes catastrophic consequences, it will have enabled others to promote their development and their rise to power. This is the case of the animal market.
new ways of life
As we know, many are those who have opted for sometimes radical life changes. Some left the city to settle in the countryside when others slammed the door of their work for a professional reorientation, and between the two we will unfortunately count the explosion of divorces but also the scramble for marriages. These are just as many upheavals in habits that promote lifestyles much more focused on well-being, living well together and sharing. The French have turned to what they could perhaps have been a little sulky about before, such as bike rides, the discovery of nature, enjoying its interior, meeting up more often with relatives. Thus, for two years, the adoption of animals, all channels combined, has increased by 15%, which all these upheavals and questioning of our priorities have favored.
While not everyone has necessarily re-questioned and revolutionized their lives, with which they were not fully satisfied, many have had to at least adapt their professional practices. Telework in particular has developed a lot, to the point of integrating it into customary ways of doing things, to be continued even after the crisis. More presence at home has logically favored the adoption of pets, where previously it was perhaps more difficult to envisage.
The return to quality rather than quantity
Always in this same perspective of having learned to refocus on the essentials and on more natural and simple choices, the French are turning more to the qualitative for their own well-being, just like for that of their animal. Quality food, origin of food, quality of skincare ranges, walking and transport equipment: they invest in sustainable, eco-responsible, organic products, with a concern for quality.
Adoption vs abandonment: the double kiss cool effect
Unfortunately, this flourishing market is tainted by the number of dropouts that are exploding in France. France holds the European record for the number of abandonments with no less than 100,000 per year. Animal shelters are overwhelmed, in particular by the influx from the pound, that is to say animals wandering in the street, recovered and then brought to the shelter after a week spent in the pound waiting for their masters.
Compulsive buying has been a feature of this pet market in recent years, usually resulting in weariness and disinterest, like many overconsumption purchases. The Internet also promotes this phenomenon, exposing all types of pets such as a bouquet of TV channels or a facing of clothing.
When the law intervenes
The legislator condemns the abandonment of animals as an act of cruelty, which can lead to up to 2 years in prison and a fine of €30,000 for the criminal. The law against animal mistreatment adopted on November 18, 2021 will prohibit, from 2024, the sale of pets in pet shops and will strictly regulate the online sale of pets, which will then only be reserved for shelters and breeders.