HMT reveals report sports nutrition innovation opportunities

The report outlines four key categories of ‘stakeholder’ that brands can target – technology, lifestyle, early mass, and late mass – with specific trends driving purchases for each of those consumer groups. 1) The technology stakeholder This category includes the professional athlete – consumers that can be won over with scientific proof to substantiate health … Read more

Ask the Doctors: Owning a dog may protect against later mental illness | fitness-and-wellness

Dear Doctors: My wife read somewhere that when kids grow up with a dog in the house, it can keep them from getting schizophrenia. I know that having a pet can help kids develop responsibility, but preventing mental illness seems like a stretch. Is this based on psychology—or something else? Dear Reader: Your wife is … Read more

Combining formats to provide targeted nutrition

This article was published in the June 2022 issue of Pet Food Processing. Read it and other articles from this issue in our June digital edition. Similarly as human nutrition isn’t viewed with a one-size-fits-all approach, pet nutrition has become increasingly focused on using multiple formats to deliver targeted nutrition to furry household members. Alongside … Read more